Rob is the Dean of the Faculty of Education at the University of British Columbia and Professor in the Language and Literacy Education Department. He is also the Past-President of the Association of Canadian Deans of Education (ACDE), and current President of the Reading Hall of Fame. As an international scholar, he has authored books and articles on literacy education, educational assessment, teaching, and learning. His recent writing focuses on discussions of professionalism and meeting student needs in the current political climate of accountability, evidence-based practices, and meeting student needs. As a teacher educator, researcher, administrator, and former classroom teacher, Rob is very active in education initiatives throughout Canada, the Asia Pacific Region, and the US.