Tracy Theemes, MA ’89

Business owner, published author, public speaker and lecturer, Tracy Theemes is a champion of financial literacy in Canada.

After graduating with her Master of Arts in psychology from University of British Columbia in 1989, Theemes worked with developmentally delayed babies and their families in Vancouver’s downtown eastside. This challenging work compelled her to look into how poverty and wealth played into social disadvantage. Following these experiences, she committed herself to educating struggling parents and women so they could achieve financial independence.

In 2009, Theemes co-founded the Sophia Financial Group, a company that has innovated traditional financial practice to meet the personal value system of their clients. The first of their five core beliefs is education. They empower their clients with the power of knowledge. Committed to reaching all communities, Theeme’s company provides one day a week of pro bono financial advice to increase access to financial literacy.

Since starting her firm, Theemes has delivered hundreds of educational seminars related to socially responsible investing and financial planning. She is also the founder and facilitator of the Sophia Academy, a series of talks on women’s financial issues that reaches hundreds of participants and raises thousands of dollars for the local charitable organization Dress for Success. Her book, The Financially Empowered Woman, won the Bronze prize for the Living Now Awards for finance and economics, as well as the Axiom Gold medal in the category of personal finance.

As a leader in business and the community, Theemes has built a legacy around giving back. Through her efforts, countless women and families have been able to begin their own paths to success. In recognition of her impact, Theemes received the International Alliance of Women Global 100 Award, and has since gone on to win numerous others, including the Business in Vancouver Influential Women in Business Award.